Mental Health Counseling Field (Social Work perspective) Essay

Mental Health Counseling Field (Social Work perspective) - Essay Example It is the belief of Marx that a struggle among social classes will engineer the change required (Marx, 2008). According to Kirst Ashman, structural reasons are common causes of poverty, which fall under the economic and political systems. The economic factor of poverty occur where wages are low for the working class and not adequately fulfilling the survival needs of the workers, hence they remain under the poverty line. The movements of industrialists to North America where there are cheap production costs have also increased poverty because the availability of employment has decreased (Ashman, 2010). The consequences of poverty are declining healthcare where most of the employment paying their workers poorly provides no healthcare policies. Insurance policies have forbidding costs that the lower class people cannot afford to raise. Nearly 15 per cent of citizens in the U.S. do not have health insurance cover. Poverty in families causes poor educational quality. It is a fact that the highest number of cases of people dropping out of school are from the poor class in the society. The poor are not as educated as the rich are. The housing conditions of the poor are also unaffordable since of them live in inferior housings. Their property owners neglect them. Many of the poor people cannot afford to pay their rent. According to the Marxist, a culmination of socialist revolution is to be expected. Moshack, 2011, defines generalist practice as the application of diverse professional skills and roles in social work practice. The generalist practice is an ethical model based on a knowledge base, where social work is developed and based on values enhanced by social work (Ashman & Hull, 2007). Social workers utilize this practice to engage, advocate and educate clients. They work with both individuals and communities in various social work settings. General practitioners involved in mental health have the obligation to view clients from the perspective of strength.

Mary Shelleys Frankenstein Essay Example for Free

Mary Shelleys Frankenstein Essay Later on the monster compares himself to Adam Remember that I am thy creature; I ought to be thy Adam. Just like Adam the monster was created by god ( creating life ) which is ironic because this is the figure which people believe Viktor is trying to idolise himself to. In the society they lived in they were very religious and the fact that it werent god who created the monster this would be seen as sinful. It also shows a moral meaning and relation to: ` Did I request thee, Maker, from my clay To mould me man? Did I solicit thee From darkness to promote me? (John Milton, paradise lost). This quotation is asking did I ask to be made at the same time saying there evil-the maker, like what the monster is trying to get victor to see. Shelley chooses this metaphor to show that the monster wishes to belong his creator. The reader feels sympathy here because we get the impression that the monster is lost or unloved, longing for some sense of family. The monsters explanation of his treatment by man All men hate the wretched; how then, must I be hated, who am miserable beyond all living things. Here the monster mentions how he has suffered pain by man; he believes Viktor wishes him to suffer further as a type of punishment. The reader sympathises with the monster due to his previous treatment by man, we believe it is Viktor who should be made to suffer. We get a real sense of the monsters loneliness when he asks Viktor to make him a female companion like him so he can be loved for once. At the end dramatic language makes the reader feel sorry for the monster, I shall die and I shall no longer feel the agonies that consume me. This makes you feel sorry for him because hed rather die and has to pity himself because no one else does. Furthermore the monsters feelings come across strongly when he says he is doomed. I shall collect my funeral pile and consume to ashes this miserable frame. This is so sad because he is planning his own funeral! Mary Shelley was trying to make people shouldnt judge by looks its the person within that counts. She was also trying to suggest that people cant be born evil its how they are nurtured which develops their personality; I think Mary did get the message across quite clearly. She first came around about writing the novel in a villa in the setting Swiss mountains and the lakes where there was always a stimulating conversation. Lord Byron suggested they all tell ghost stories to one another as an added incentive they decided to turn into a competition to see who could come up with the scariest novel. But Mary went on to develop her short tale she came up with that night into a full novel which got published in (her version) in 1823. Like the people she was surrounded by Mary had a particular keen interest in science which is what her novel is based around. Darwin was a respected poet and scientist amongst Marys family and when he studied a piece of vermicelli within a glass jar make voluntary actions of its own. This triggered the thought that corpses could be re-animated. Some say the novel can be classed as a `romantic novel` Margaret Drabble defined romanticism as: an extreme assertion of the self and The value of individual experience The stylistic keynote is intensity, and its Watchword is imagination. I think this suits to what we know about Mary Shelleys parents. I thought the novel is slightly complicated and takes a lot of time to understand the meanings behind it but overall a well balanced, out of the ordinary but reasonably interesting novel. It shows what people were like in that time and straight away more a less within the first few chapters I was sympathising with the monster and my feelings towards the characters matched that of what Mary Shelley was trying to get across without blatantly saying it. Well it certainly aroused a selection of scientists and philosophers when it was first published and I think still to this day it makes people think and worry about these concepts becoming reality but not to the extremes of the riots and outrages they were back in the days it was published. It shows outrageous ideas in a more meaningful way and perhaps one day it might come true. Young adults like myself slightly naive to the laws of science, a book like this fuels the imagination and makes the impossible seem possible. Loved this book. ` Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Beowulf - The Ideal Hero Essay -- Epic of Beowulf Essays

Achilles, Beowulf, Gilgamesh, Samson and Heracles can all be characterized as heroes. However, each of these characters embodies different attributes that earn them the heroic distinction. This paper will seek to show that Beowulf is the â€Å"most† heroic figure based on his adherence to the heroic ethos. Also, the character of Gilgamesh will be used as a means of comparison to further showcase the heroic nature of Beowulf. The heroic ethos is a set of values that prioritize and glorify the valor of an individual. The motivation of the hero is to garner fame and immortality in legend, resulting in feats of excellence. Characteristics of the heroic ethos include service to people in the upper level of the hierarchy (e.g. relationship between lord and thane), a special relationship to god (special does not necessarily mean positive as in the case of Heracles and Hera), greatness in warfare/slaying, loyal, courageous, indispensable, and (almost) invulnerable. For the hero, the highest good is glory and the highest evil is shame. Beowulf, the son of Ecgtheow and Hygelac’s thane is introduced by Heaney as a valiant warrior. The reader immediately notices that Beowulf is well respected. The tone of the work suggests that even the narrator holds him in high esteem, â€Å"the man whose name was known for courage, the Geat Leader† (Heaney, 11) (the chapter is entitled â€Å"The Hero comes to Heorot†). Beowulf is introduced with grandeur. He is allowed to mention his own name and goes on to describe some of his feats, â€Å"They had seen me boltered in the blood of enemies, when I battled and bound five beasts, raided a troll nest and slaughtered sea – brutes† (Heaney, 13). Before actually seeing him in action, the reader is aware that Beowulf is a great warrior whose father is well respected. From the initial introduction, it is expected that Beowulf will be able to accomplish super human tasks.   Ã‚  Ã‚  Ã‚  Ã‚  Similarly, Gilgamesh is also given a grand introduction. He is described as, â€Å"the strongest one of all, the perfect, the terror† (Ferry, 4). However, the overall view of Gilgamesh is not as honorable as Beowulf. The people of Uruk are lamenting to the god Aruru: (Ferry, 5) â€Å"Neither the father’s son nor the wife of the noble is safe in Uruk; neither the mother’s daughter nor the warrior’s bride is safe. The old men say: Is this the shepherd of the people? Is t... ...fraid of its magnitude. In Gilgamesh, the Gods are humanized. They succumb to desire (as seem with Ishtar when she is lusting after Gilgamesh) and revenge (the flood). In Gilgamesh, the Gods are directly involved in some of the action. In Beowulf, God is a verbal presence. In both Gilgamesh and Beowulf, the heroes had a relationship with God/Gods. However, as outlined above, these relationships were very different. Beowulf had a direct spiritual connection while Gilgamesh questions the actions and even opposes one of them (Ishtar).   Ã‚  Ã‚  Ã‚  Ã‚  Beowulf and Gilgamesh are both deemed heroes. According to heroic ethos, Beowulf proves to be the more valiant, law abiding one. He embodies the necessary characteristics of the Anglo – Saxon/Germanic hero (courage, loyalty, and greatness in warfare/battle). However, it can also be argued that Gilgamesh is a great hero because of his divergence from the classical heroic model. Many readers are able to connect more with Gilgamesh because of his â€Å"humanness†. In the end, he comes to understand that death is a part of life and that one can still live on forever through their accomplishments (for him, it would be through Uruk).

A Single Mother Essay

What is a single mother? I doubt that anyone can truly understand that question unless they have been there themselves. I know one thing for certain, a single mother is someone who is filled with everlasting unconditional love. The definition of a mother to me is putting your life on hold while you perform the most difficult and thankless job. My younger brother and I were raised by my mom since I was 6 years old. I am now at an age where I can reflect and appreciate what it is to be a single mom. The person who first helped me safely across the street; who watched in exhilaration as I learned to ride a bike for the first time; who taught me the difference between right and wrong. Even though juggling family and career often seems like a daunting task, she somehow did it every day. I admit, at times, she would get frustrated and want to give up. My dad was out of the picture and not contributing to child support. My mom and my brother and me were on our own. My mom had us very young and never had the opportunity to get a college degree. She supported our family on a very small salary by working at the local bank. My mom always put the needs and wants of brother and I before herself. I want to describe the exhilaration in my Mother’s eyes as I learn to ride a bike for the first time. The belly laugh of a baby who is touching the soft fur of a dog or cat for the first time. She says, she can taste the joy that is real, bringing her back to the first time. My hero is a blessed gift from GOD†¦..she is my Mother. However decisive she is at the office, she second guesses herself as a mother. Everyday decisions are no longer routine, it becomes a major dilemma for a five year old boy’s desire to go to the Men’s room rather than the Women’s at McDonald’s. That right there, in the midst of clattering trays and screaming children, issues of independence and gender identity will be weighted against the prospect of a child molester lurking in that restroom. At times, I admit, she would get frustrated, and want to give up. You want to  relax, but you endure the sleepless nights, crying babies, teaching the difference between right and wrong. Household duties that seem never ending, rushing to the office and barely making it there on time. I may be a parent someday and then, maybe, I will realize some of the many great sacrifices that makes her a mother.

Flooding in South Africa Essay

Most floods take hours or days to develop, giving residents enough time to prepare or evacuate. Others happen quickly and with little warning. These flash floods can be extremely dangerous and cause major damage to the landscape and the habitants of such an area. Disaster specialists have various ways of classifying floods according to their likelihood of occurring and the intensity of the flood. A hundred-year flood, for example, is an extremely large, destructive event that would theoretically be expected to happen only once every century. Heavy rain in a short period of time in the part of South Africa, caused more than hundreds of people to be homeless by heavy flooding. Floods caused many to seek refuge on rooftops and on trees. This catastrophe killed more than hundreds of people causing the death toll to rise. Recently these floods caused evacuation of the Kruger National, a game reserve in Northern South Africa. Floods also covered some farmlands and crops were killed as a result forcing farms to close. Most of the roads, dams and large buildings were damaged. Due to flooding some mines were forced to close, this the case of a coal mines in Limpopo. Floods frequently causes major infrastructure damage of roads, railway lines, electricity supply systems, water supply and sewage disposal systems. Bribges over rivers are particularly exposed to damage and disruption of transportation systems follows. The economic effects of flooding are often greater than the flood itself. (Parker 2000) According to Parker (2000) be cause floods frequently destroy crops and livestock, food shortages are not uncommon in the aftermath. Floods may affect food availability in a number of ways. Food stocks may be damaged if storage areas are flooded. Serious flooding usually disrupts transportation of food deficit areas, particularly in towns, which are cut off from supply sources and have inadequate food stock. Impacts of flooding may hinder the economic growth and development that is the high cost of relief and recovery may adversely impact investment in infrastructure and other development activities in the area and in certain cases may cripple the frail economy of the of the region. Recurrent flooding in a region may discourage long-term investments by the government and private sector alike. Lack of livehoods, combined with migration of skilled labour and inflation may have a negative impact on a region’s economic growth. Loss of resource can lead to high costs of goods and services, delaying its development programmes. (Drep operation international federation of Red Cross and crescent societies). Figure 2 three kid were during floods in Limpopo As discussed under various perspectives, it is clear from the assignment that floods had adverse impact on the socio-economic status of livehoods for people in South Africa more especially the residents of Limpopo. It is also evident that there are varying underlying causes of floods i South Africa. Places near the flood event are the most susceptible to the dangers of the floods. Proximity of these places and poverty were identified as being the main cause of vulnerability of people

Biography of Maj. John Andre, Who Aided Benedict Arnold

Biography of Maj. John Andre, Who Aided Benedict Arnold Major John Andre (May 2, 1750–Oct. 2, 1780) was a British intelligence officer during the American Revolution. In 1779, he assumed oversight of secret intelligence for the British army and opened contact with American traitor Maj. Gen. Benedict Arnold. Andre was later captured, convicted, and hanged as a spy. Fast Facts: Major John Andre ï » ¿Known For: Handler for infamous American traitor Major General Benedict ArnoldBorn: May 2, 1750 in London, EnglandParents: Antione Andre, Marie Louise GirardotDied: Oct. 2, 1780 in Tappan, New YorkNotable Quote: As I suffer in the defense of my country, I must consider this hour as the most glorious of my life. Early Life and Education John Andre was born May 2, 1750, in London, England, the son of Huguenot parents. His father Antione was a Swiss-born merchant, while his mother Marie Louise hailed from Paris. Though initially educated in Britain, he was later sent to Geneva for schooling. A strong student, he was known for his charisma, skill at languages, and artistic ability. Returning to England in 1767, he was intrigued by the military but lacked the means to purchase a commission in the army. Two years later, he had to enter business following his fathers death. During this period, Andre met Honora Sneyd through his friend Anna Seward. They became engaged but delayed a wedding until he had built his fortune. Over time, their feelings cooled and the engagement was terminated. Having accumulated some money, Andre revisited his desire for an army career. In 1771, he purchased a lieutenants commission and was sent to the University of Gà ¶ttingen in Germany to study military engineering. After two years, he was ordered to join the 23rd Regiment of Foot (Welsh Regiment of Fusiliers). American Revolution Andre reached Philadelphia and moved north via Boston to his unit in Canada. With the April 1775 outbreak of the American Revolution, Andres regiment moved south to occupy Fort Saint-Jean in Quebec province. In September, the fort was attacked by American forces under Brig. Gen. Richard Montgomery. After a 45-day siege, the garrison surrendered. Andre was captured and sent south to Lancaster, Pennsylvania, where he lived with the family of Caleb Cope in a loose house arrest until freed in a prisoner exchange in late 1776. Rapid Rise During his time with the Copes, he gave art lessons and compiled a memoir regarding his experiences in the Colonies. Upon his release, he presented this memoir to  Gen. Sir William Howe, commander of British forces in North America. Impressed by the young officer, Howe promoted him to captain on Jan. 18, 1777, and recommended him as an aide to Maj. Gen. Charles Grey. He saw service with Grey at the Battle of Brandywine, Paoli Massacre, and Battle of Germantown. That winter, as the American army endured hardships at Valley Forge, Andre enjoyed the British occupation of Philadelphia. Living in Benjamin Franklins house, which he later looted, he was a favorite of the citys Loyalist families and entertained numerous ladies, including Peggy Shippen. In May 1778, he planned an elaborate party for Howe before his return to Britain. That summer, the new commander, Gen. Sir Henry Clinton, abandoned Philadelphia and returned to New York. Moving with the army, Andre participated in the Battle of Monmouth on June 28. New Role After raids in New Jersey and Massachusetts later that year, Grey returned to Britain. Because of his conduct, Andre was promoted to major and made adjutant-general of the British Army in America, reporting to Clinton. In April 1779, his portfolio was expanded to include overseeing the British intelligence network in North America. A month later, Andre received word from American Maj. Gen. Benedict Arnold that he wished to defect. Arnold had married Shippen, who used her prior relationship with Andre to open communication. A secret correspondence ensued in which Arnold asked for equal rank and pay in the British Army in exchange for his loyalty. While he negotiated with Andre and Clinton regarding compensation, Arnold provided a variety of intelligence. That fall, communications broke off when the British balked at Arnolds demands. Sailing south with Clinton late that year, Andre took part in the operations against Charleston, South Carolina, in early 1780. Returning to New York that spring, Andre resumed contact with Arnold, who was to take command of the fortress at West Point in August. They began corresponding regarding a price for Arnolds defection and the surrender of West Point to the British. On Sept. 20, Andre sailed up the Hudson River aboard HMS Vulture to meet with Arnold. Concerned about his aides safety, Clinton instructed Andre to remain vigilant and in uniform at all times. Reaching the rendezvous point, Andre slipped ashore on the night of Sept. 21 and met Arnold in the woods near Stony Point, New York.  Arnold took Andre to the house of Joshua Hett Smith to complete the deal. Talking through the night, Arnold agreed to sell his loyalty and West Point for 20,000 pounds. Trapped Dawn arrived before the deal was completed and American troops fired on the Vulture, forcing it to retreat down the river. Trapped behind American lines, Andre had to return to New York by land.  He expressed concern about taking this route to Arnold, who provided Andre with civilian clothes and a pass for getting through American lines. He also gave Andre papers detailing West Points defenses. Smith was to accompany him for most of the journey. Using the name John Anderson, Andre rode south with Smith. They encountered little difficulty through the day, though Andre decided that wearing his British uniform was dangerous and donned the civilian clothes.   Captured That evening, Andre and Smith encountered a detachment of New York militia, who implored the two to spend the evening with them.  Though Andre wanted to press on, Smith felt it prudent to accept the offer.  Continuing their ride the next morning, Smith left Andre at the Croton River. Entering neutral territory between the two armies, Andre felt comfortable until around 9 a.m., when he was stopped near Tarrytown, New York, by three American militiamen. Questioned by John Paulding, Isaac Van Wart, and David Williams, Andre was tricked into revealing that he was a British officer. After being arrested, he denied the charge and offered Arnolds pass. But the militiamen searched him and found in his stocking the West Point papers. Attempts to bribe the men failed. He was taken to North Castle, New York, where he was presented to Lt. Col. John Jameson. Failing to grasp the situation, Jameson reported Andres capture to Arnold. Jameson was blocked from sending Andre north by American intelligence chief Maj. Benjamin Tallmadge, who ordered him held and forwarded the captured documents to Gen. George Washington, who was en route to West Point from Connecticut. Taken to American headquarters at Tappan, New York, Andre was imprisoned in a local tavern. The arrival of Jamesons letter tipped Arnold that he had been compromised and allowed him to escape capture shortly before Washingtons arrival and join the British. Trial and Death Having been captured behind the lines under a false name wearing civilian clothes, Andre was immediately considered a spy. Tallmadge, a friend of executed American spy Nathan Hale, informed Andre that he expected he would hang. Held in Tappan, Andre was exceptionally polite and charmed many Continental officers including the Marquis de Lafayette and Lt. Col. Alexander Hamilton. Though the rules of war would have allowed for Andres immediate execution, Washington moved deliberately as he investigated the scope of Arnolds betrayal. To try Andre, he convened a board of officers headed by Maj. Gen. Nathanael Greene with notables such as Lafayette, Lord Stirling, Brig. Gen. Henry Knox, Baron Friedrich von Steuben, and Maj. Gen. Arthur St. Clair. At trial, Andre claimed that he had been unwillingly trapped behind American lines and as a prisoner of war was entitled to attempt escape in civilian clothes. These arguments were dismissed. On Sept. 29, he was found guilty of being a spy behind American lines under a feigned name and in a disguised habit and sentenced to hang. Though he wished to save his favorite aide, Clinton was unwilling to meet Washingtons demand to release Arnold in exchange. Andre was hanged on Oct. 2, 1780. His body, initially buried under the gallows, was re-interred in 1821 in Londons Westminster Abbey at the Duke of Yorks behest. Legacy For many, even on the American side, Andre left a legacy of honor. Although his request for execution by firing squad considered a more honorable death than hanging, was rejected, according to lore he placed the noose around his own neck. Americans were taken by his charm and intellect. Washington referred to him as being more unfortunate than criminal, an accomplished man, and a gallant officer. Hamilton wrote, â€Å"Never perhaps did any man suffer death with more justice, or deserve it less. Across the Atlantic, Andres monument in Westminster Abby bears a mourning figure of Britannia that is inscribed, in part, to a man universally Beloved and esteemed by the Army in which he served and lamented even by his FOES.

Find Ideas for Enterprise Stories in Your Hometown

Find Ideas for Enterprise Stories in Your Hometown Enterprise reporting involves a reporter digging up stories based on his or her own observation and investigation. These stories typically arent based on a press release or a news conference, but on the reporter carefully watching for changes or trends on his beat, things that often fall under the radar because theyre not always obvious. For instance, lets say youre the police reporter for a small-town paper and over time you notice that arrests of high school students for possession of cocaine are increasing. So you talk to your sources in the police department, along with school counselors, students, and parents, and come up with a story about how more high school kids are using cocaine in your town because some big-time dealers from the nearest big city are moving into your area. Again, thats not a story based on someone holding a press conference. Its a story that the reporter dug up on his own, and, like many enterprise stories, its important. (Enterprise reporting is really just another word for investigative reporting, by the way.) So here are some ways you can find ideas for enterprise stories in various beats. Crime and Law Enforcement Talk to a police officer or detective at your local police department. Ask them what trends theyve noticed in crime over the last six months or year. Are homicides up? Armed robberies down? Are local business facing a rash or burglaries? Get statistics and perspective from the police on why they think the trend is occurring, then interview those affected by such crimes and write a story based on your reporting. Local Schools Interview a member of your local school board. Ask them whats happening with the school district in terms of test scores, graduation rates, and budget issues. Are test scores up or down? Has the percentage of high school grads going on to college changed much in recent years? Does the district have adequate funds to meet the needs of students and teachers or are programs having to be cut due to budget constraints?​ Local Government Interview your local mayor or a member of the city council. Ask them how the town is doing, financially and otherwise. Does the town have enough revenue to maintain services or are some departments and programs facing cutbacks? And are the cuts simply a matter of trimming fat or are important services - like police and fire, for instance - also facing cuts? Get a copy of the towns budget to see the numbers. Interview someone on the city council or town board about the figures. Business and the Economy   Interview some local small business owners to see how theyre faring. Is business up or down? Are mom-and-pop businesses being hurt by shopping malls and big-box department stores? How many small businesses on Main Street have been forced to close in recent years? Ask local merchants what it takes to maintain a profitable small business in your town. Environment Interview someone from the nearest regional office of the Environmental Protection Agency. Find out if local factories are operating cleanly or polluting your communitys air, land or water. Are there any Superfund sites in your town? Seek out local environmental groups to find out whats being done to clean up polluted areas.

Effective and Easy Tips for Writing a Thesis Introduction Successfully

Effective and Easy Tips for Writing a Thesis Introduction Successfully How to write a thesis introduction? The introductory chapter of this important academic work matters a lot and you need to complete it last (after writing other parts). However, it’s not the last paragraph that you think about. Your thesis introduction helps you create a broad outline of interesting ideas, what you want to explore, and why you decide to study a specific area. It’s the first part of your thesis and it should start your points successfully, so find out how to do that correctly. What are its definition and basic purposes? In such introductions, students describe a particular topic, state a problem, and give a brief overview of future papers. How to write a thesis introduction? As your ideas develop, feel free to update your thesis introduction and keep it in mind to guarantee that your work is on track. This paragraph should provide each reader with a good rationale for your work, why it’s important, and what it will answer. It should contain your statement of research questions and aims. Ensure that this paragraph introduces and offers a review of related literature to show the audience current knowledge while explaining a theoretical framework. If you can find any theoretical debates in the sources that you read, your thesis introduction is a great place to share your personal perspective. Indicate how your work contributes to a theoretical understanding of your subject. Basic aims to focus on Your thesis introduction should serve the following purposes: Introducing the topic you will address, research question, and aim of your study; Drawing readers’ interest by using strong examples and catchy hooks; Demonstrating practical and scientific relevance of your paper. Parts of your thesis introduction A clear thesis introduction should include these basic parts: Scope and motivation; Practical and theoretical relevance of your research; A brief description of its design; Problem statement and study objective; Current scientific situation and outline. You should read a bit more about each one. PLCAE YOUR ORDER Motivation or problem indication What is the main motive of doing your research? Check relevant ideas and look for something that interests you, as this is what will help you encourage other people to keep reading the rest of your paper. Scope Based on your problem indication and motivation, describe the chosen topic and share more background information to define the main purpose of your research. Don’t make a mistake of researching too much. It’s necessary to search for a specific niche. Practical and theoretical relevance of your research Use solid arguments and cite related articles or other sources to indicate the scientific relevance of your study. Highlight all the studies that you will use for your work and explain to the targeted audience its practical use. If you find this task hard to complete, ask friends for opinions. A current scientific situation linked to your researched theme In this part of your thesis introduction, you need to specify and briefly explain the most interesting scientific sources that relate to your chosen subject. This is how you show readers that you can support it with many studies and find a lot of relevant information. What to do next? Your problem statement, objective, and research question In your thesis introduction, describe your formulated problem statement, research question, and study objective. Use a research question to answer your problem statement. Sometimes, teachers require students to use their hypotheses instead of questions. To end up with a strong hypothesis, you first need to do your conceptual framework and write a literature review. A brief description of your research design In your thesis, you must develop a particular research design in detail, but the introduction should give only its brief summary. Where, how, and when you will do your research? Create an outline In this part of the introduction, you should briefly describe your thesis by summarizing all paragraphs and ideas. Ensure that you don’t phrase your outline repetitively. ORDER THESIS INTRODUCTION Helpful and useful guidelines Start with your research proposal because it can be an effective action plan for your future thesis introduction. Although it’s an opening section, it doesn’t mean that you need to finish this section before you start writing other parts. The more you conduct your research, the easier to succeed. Keep rewriting your thesis introduction until you get its perfect version Verb tenses and thesis introduction length To indicate what you will discuss and introduce the chosen subject, use a simple present tense. Present perfect and simple past tenses are great for any background information. There are exact requirements for the length of your thesis introduction, but you should neither write many pages nor try to squeeze everything on a single page. Writing to the point is a clever idea. You shouldn’t repeat yourself to earn high grades. 4 Excellent Ideas to Make Your Thesis Introduction Stronger Avoid saying everything at once instead of outlining your work and major arguments; Write a catchy opening sentence to hold readers’ attention; Keep your language straightforward; Avoid giving any promises that you won’t deliver later. The importance of revising and editing As with other types of academic writing, you need to rewrite and edit your thesis introduction to improve its quality. This paragraph leads readers to your research, so don’t take it lightly. Give yourself enough time to create a perfect thesis introduction because you’re most likely to write a few drafts to succeed. If you find it hard to complete this academic task, don’t hesitate to contact our professional writers and use their services.

Lord of the flies Essay Example | Topics and Well Written Essays - 250 words - 1

Lord of the flies - Essay Example Towards the end, the shell is crushed and this is used to show the lack of order. Piggy’s glasses are another important symbol in the story. Clearly, he is one of the most intelligent and rational boys in the novel. His glasses represent his intelligence and the important role that science plays in our lives. It is used to start the fire at the beginning of the novel that is meant to draw attention to them (Golding, 76). Later on, Jack’s group attacks Ralph’s group and they steal these glasses. This leaves the group fragile as they can no longer light a fire. The boys believe that there is a beast on the island. This imaginary beast shows the savage nature that is deep within all humans. Everybody is scared and the only person who realizes that the fear of the beast is within each of us and in reality it does not exist. As their level of animosity increase, so does their belief in the beast. Their behavior is what makes the beast a reality among

Human resource management Essay Example | Topics and Well Written Essays - 1750 words - 3

Human resource management - Essay Example The total construction area is about 590,000 square meters. In line with this, the program has been designed by world-renowned Dutch architect Rem Koolhaas. By constructing the CCTV’s main building, the supporting facilities for television cultural centre and ancillary are improved (Hudong, 2010). With 234 meters high, CCTV’s main building is considered the tallest building in Beijing. From the exterior view, CCTV Tower, the building as a tilt by the two pillars. About 180 meters in the hanging were carried out aerial docking. Its architectural style is elegant. As a single nation-building, it is the largest single building. It is the 2008 Beijing Olympic Games, one of the important facilities. The TV centre includes TV theatre, recording studio, and cultural hotel, press room, digital cinema, large auditorium, exhibition areas, multi-function hall and other facilities. Also it is the television centre during the 2008 Beijing Olympic Games. CCTV is the media agency. It was established from the day will be faced with many stakeholders. And what does stakeholder means here? Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; Secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience (Mariosalexandrou.com, 2010). It is no exception during the Olympic Games in Beijing. Among the stakeholders includes the government regulators, competitors in the same industry, TV stations in various departments w ithin, product advertising, TV

M&ms color distribution Essay Example | Topics and Well Written Essays - 500 words - 1

M&ms color distribution - Essay Example Madison assumed all different colors are combined together and made at different time along the way into different size packages. According to the M&M’s website, each package of chocolate milk should contain, 24%, 14%, 16%, 20%, 13%, and 14% of blue, brown, green, orange, red, and yellow respectively. This is what is stated in the consumer office. After doing a practical survey, Madison found out that the percentages indicated in the packages were not even close to the distribution stated. Madison concluded that they produce the indicated percentages of each color and then just fill up the packs off weight based method. This infers that any particular package may be much away off the indicated percentage. Due to this, Madison conducted his study and indicated his results. He did this by random sampling of packs. Madison acquired M&M’s sold in cardboard box containing 48 packages. He then counted every color and then compared the total of all the colors in every package to the sum of the pack as an error checking form. He then did analysis as follows: according to Madison, he expected 24%, 13%, 16%, 29%, 13%, and 14% of blue, brown, green, orange, red, and yellow respectively. However, he observed 18.36%, 14.16%, 18.44%, 20.76%, 14.20%, and 14.08% of blue, brown, green, orange, red, and yellow respectively. The row indicating the quantity expected is based on the total M&M’s observed numbers using expected percent values from M&M’s website. As seen in the results, blue which is the most observed color in the M&M was actually third in popularity watch. It was about 25 percent less than the amount expected. However, orange, brown, yellow, and red were within 2% points on what was expected as their values. Yellow was however closest. At the end of the analysis, it appears t hat pack 22 is much closer to the published

Discuss the importance of soil in the environment Essay

Discuss the importance of soil in the environment - Essay Example The three most imperative components of soil encompass clay, silt and sand. Texture of the soil depends on the composition of these components in various proportion. These components together with various chemical elements are responsible for supporting plant growth. Various minerals such as Nitrogen (N), phosphorus (P) and Potassium (K) are also present in the soil. Appropriate and balanced composition of these minerals defines soil fertility. Too high concentration of nitrogen retards the growth, while high concentration of phosphorus is responsible for reduced water absorption. High bulk of phosphate is responsible for binding with zinc and also hinder sulfur availability. High load of potassium curtails the availability of boron which is required for conversion of nitrogen and also for the transfer of starch from leaves to storage tissues such as fruits. Excessive potassium brings blockage of manganese uptake (Web: "Soil Fertility For Specific Crops"). Similarly poor concentratio n of NPK retards plant growth. The components of soil are responsible for its texture, various tests are being carried out to understand the nature of the soil. One such test is ribbon test where moist soil is rolled into long thin shape followed by squeezing it between forefinger and thumb in order to form longest and thinnest ribbon. Larger percentage of clay is responsible for longer ribbon while greater silt content tends to flake and does not form ribbon (Web: "Soil Texture

Movie Summary and Review Essay Example | Topics and Well Written Essays - 500 words

Movie Summary and Review - Essay Example e of India from the hands of the British through numerous and lengthy non-violent protests of Mohandas Karamchand Gandhi can be seen as an example of how agents of social changes can be mediated through the leadership of one person. The movie shows viewers how the death of a celebrated icon could affect people and politics by showing the death and funeral of Gandhi first before moving backwards to the experience that changed his outlook and beliefs, which was being kicked out of the first-class car despite having tickets, during a train ride in South Africa (Attenborough, 1982). It is through experiencing the harsh reality of the oppression of native people and minorities that Gandhi wakes up and begins his non-violent revolution in the liberation of India from the British, and the quest for peace among its citizens. However, despite his efforts in unifying India, the majority of Hindus and Muslims were unable to bring a compromising solution apart from the separation of the Muslims as a country from the rest of the Hindu population, and while he was able to sway the beliefs of most people, there were still some detractors which do not believe in his ideals of unification and passive-resistance (Attenborough, 1 982). This leads to his assassination and death in 1948, which became a major event among the lives of most members of the Hindu population, and made Gandhi an icon of peace. The movie was able to portray numerous social issues, such as the violation of human rights, the inability of people with different mindsets to work together with trust, and the difficulties of standing up for one’s position without offending others or ending up becoming too passive. What made Gandhi seem like a great soul to most of his followers, and the people around him was that he was able to show authenticity of his actions, a passion for what he believes, and a strong sense of morality even when he was kept behind bars numerous times, which were all hard to do during the

Marketing Plan for Dale Lighthouse Property Assignment

Marketing Plan for Dale Lighthouse Property - Assignment Example This can happen when the customers are motivated to foresee a resultant profit from the transaction to their benefits. Hence it becomes important to enlist the benefits that may accrue to the customer out of the product being offered on sale. In order to make a representation of the benefits accruing, it is essential that one identifies the benefits in a realistic way and puts that across to the customer in a memorable way. In this way, it becomes possible to tap the motivational factors that drive human consumption like functional, pleasure, self-identity, image, admiration and altruism. By adopting a proper marketing strategy and a planned approach, it would become possible to sell even unusual properties for which there will not be enough buyers. "In addition there is tremendous liquidity in the market at present and property seekers feel safe about their investment here in the UK and London in particular" (Nick Easen 2007) This paper presents a marketing plan for selling of one s uch unusual property in UK detailing the Sales Strategy, Sales details and Market appraisal of the property. High on the cliff tops at the entrance to the giant harbour of Milford Haven, this extraordinary property at St Anns Head occupies one of the most stunning locations on the entire Pembrokeshire Coast. The Old Lighthouse tower has been run as a luxury B&B exclusively for two, with the addition of a self-catering apartment in the former coastguard buildings. As an extraordinary property that has been refurbished to the highest contemporary standards, it was awarded the highest 'Five Dragon' accreditation by the Welsh Tourist Board. On the third floor of the lighthouse tower there is a double bedroom, with a private winding staircase up to the Observation Lounge. Needless to say, the views are simply breathtaking. The former coastguard buildings at the foot of the 17th Century lighthouse tower have been thoughtfully converted into a stylish apartment with its own private access. There is a spacious lounge/diner, a kitchen, two bedrooms with ensuites, a third bedroom (that currently has bunk beds) and a patio. (Website of Unique Home Stays) 2.1 Additional Details adding to the value of the property: Being an incredible property, which is perched on the ocean's edge, the Old lighthouse can be purchased either for private use or to be run as a successful lighthouse retreat. The property with its well designed contemporary interior will present a refreshing contrast to its historical character. In the local area one may find magnificent beaches for swimming and surfing, hills for walking and a scattering of museums, art galleries and craft workshops. There is yachting, boating and windsurfing on offer in the sheltered bay of Dale and also there will be a wealth of birdlife around the red sandstone cliffs. 2.2 Property Details: Reception Rooms: 1 Dining Room: Open plan lounge dining room Kitchen: 1 Bathrooms: 4 ensuite bathrooms in the main house and 2 ensuite in the apartment. Bedrooms: 4 in the main house and 3 in the apartment. Pool: 1 with sauna. Garden: Double garage with parking for up to 10 vehicles Location: An old lighthouse situated in Britain's only Coastal National Park in Pemborkeshire, West Wales. Source: (Website of Uniqu

Movie Summary and Review Essay Example | Topics and Well Written Essays - 500 words

Movie Summary and Review - Essay Example e of India from the hands of the British through numerous and lengthy non-violent protests of Mohandas Karamchand Gandhi can be seen as an example of how agents of social changes can be mediated through the leadership of one person. The movie shows viewers how the death of a celebrated icon could affect people and politics by showing the death and funeral of Gandhi first before moving backwards to the experience that changed his outlook and beliefs, which was being kicked out of the first-class car despite having tickets, during a train ride in South Africa (Attenborough, 1982). It is through experiencing the harsh reality of the oppression of native people and minorities that Gandhi wakes up and begins his non-violent revolution in the liberation of India from the British, and the quest for peace among its citizens. However, despite his efforts in unifying India, the majority of Hindus and Muslims were unable to bring a compromising solution apart from the separation of the Muslims as a country from the rest of the Hindu population, and while he was able to sway the beliefs of most people, there were still some detractors which do not believe in his ideals of unification and passive-resistance (Attenborough, 1 982). This leads to his assassination and death in 1948, which became a major event among the lives of most members of the Hindu population, and made Gandhi an icon of peace. The movie was able to portray numerous social issues, such as the violation of human rights, the inability of people with different mindsets to work together with trust, and the difficulties of standing up for one’s position without offending others or ending up becoming too passive. What made Gandhi seem like a great soul to most of his followers, and the people around him was that he was able to show authenticity of his actions, a passion for what he believes, and a strong sense of morality even when he was kept behind bars numerous times, which were all hard to do during the

How Business Can Protect Themselves From Fraud in an Ecommerce Essay

How Business Can Protect Themselves From Fraud in an Ecommerce Environment - Essay Example Fraud transaction is an issue of concern among customers and merchants. In the situation of fraud transactions, customers have several assurances from their card issuing banks through companies like master cards, visa, American express, and discover. Nevertheless, merchant have limited resources to counter fraud occurrences. Merchants can also follow the stipulated legal transaction process but end up losing payment without making any mistake. In case of a fraud transaction, banks are always not willing to refund the merchant resources. It is also likely that banks do not even bother to do an investigation on merchants’ claims. On the other hand, it is extremely easy for customers to make fraud claim to the bank as compared to merchant. Most customer claim refund of their transaction verbally. In most cases, detecting fraud cases is very expensive and labor extensive to merchant companies. In the scenario of fraud transaction, merchant are the one who suffer immensely since cu stomers can be compensated the loss. It is therefore imperative for online merchants to take action and come up with ways of minimizing fraud risks and protect their business from any financial loss through fraudulent transactions. Proper measures can increases confident among merchant in transacting business online. To develop confidence in their transaction, merchant should adopt the following measures ... One key is for decryption which is also known as private key while the other key is for encryption commonly known as public key. The public key is used by transaction administrators to assess the transaction process while the private key is used by customer and merchant to protect their personal information. The key helps in denies access of transaction information to intruders and hackers. The technology is also characterized by theoretical based security guarantees, effective weighing features and arithmetical elegance which identify the area transaction fraudulent. The technology does not require centralized intermediary for safe transaction thus it is cheap for the business (Anderson, 2001). The other most effective technology for protecting data and preventing fraud transaction is the use of smart cards. Smart card is effective in storing data such as identification credentials, medical information, and financial records. Due to the sensitivity of the information contained in sm art card, encryption keys are exceptionally relevant. The information in smart can be very helpful in retracing the transaction process in case the transaction is fraud. The merchant can use the contents in smart card to trace the customer in the situation of any transaction problem. It also reduces trust between the merchant and the customer thus forcing the merchant to be more cautious in the transaction process (Bishop, 2003). To protect their businesses from fraud transactions, merchants should adhere to the laid down guidelines and security policies. Most fraud cases are brought about by failure of merchant to adhere to the laid down security policies and regulations. More than 60 percent of the fraud cases emerge as a result of exposing transaction

Cowboys and Indians †Clara Madsen Essay Example for Free

Cowboys and Indians – Clara Madsen Essay 1) Resume The story Cowboys and Indians is about a girl, who is at her grandmothers funeral. She doesnt feel very comfortable, so she calls her cousin David to come and rescue her. He is a real rebellion and he picks her up on his motorcycle. Their first stop is at a bar where they drink a couple of shots and a beer. Then they drive of again. At the second stop they smoke a joint and talk about their grandmother, and how David feels stuck in his life. Then they gets hungry and decides to eat at a little takeout stand. There are sitting two old women. They tell that the wind brings devil spirits and they think that David and the narrator brought it with them. Then they drive home, and says their goodbye outside the house. David doesnt want to deal with the family. 2) Characterize The Narrator is a girl with two personalities. She have learned to behave so she can fit in the society, but she is an outlaw. Almost like David. She hasnt found her right identity yet, so she is living a kind of double life? Already in the beginning she knows that she is old enough to help ind the house and talk to people, but she just want to escape. Our grandfather, the patriarch of the family, despised us both. (l. 57) The grandfather also thinks that she is different even though she tries to hide it. The narrator is also an little naive, because she believes in almost everything David tells her. She wants to be tough and cool, when she is around him but she is often a little insecure.

The Beanie Babies Boom :: Beanie Babies Ty Business Essays

The Beanie Babies Boom "Pounce, Prance, Zip, Canyon, and Snip," came, without hesitation, from the mouth of my daughter when I presented her with five randomly selected Beanie Babies from the one hundred or so that are in her bedroom. She hardly had to think about her response as she named them for me. She knows them all by name. I was intrigued. My daughter, and my wife, are generally very selective in their interests and pursuits. There are no Tickle Me Elmos or Furbys in our house. We have never fallen prey to the lure of pet rocks or Cabbage Patch dolls, but the sheer number of Beanie Babies we possess has made me very curious about these cute little things. The current Beanie Babies phenomenon is somewhat baffling to me, as most popular crazes are. What makes these things so special that my daughter knows them all by name, or that people wait in line at six in the morning to buy them? Who exactly is buying them, and who are they being bought for? These are questions I felt I needed some answ ers to. Over half of the Beanie Babies that we own are now retired, which means nothing more than the fact that if we wanted to buy the same ones now, they would cost three or four times what they did when we bought them the first time. The maker of Beanie Babies, the Ty Company, retires certain models each month which drives the price of the retirees up, in secondary markets, immediately. Is this simply a statement that no more are being made, or is it just a marketing ploy to drive sales? Either way, I feel that anything that has cost my family over seven hundred dollars deserves to be looked in to. When I inquired about what made these particular animals so "unique," I thought I would go right to the closest, most reliable sources that I had. I first asked my daughter, who is seven years old. Her response was that they were "cute" and that they had "cute names." When I asked my wife, she told me that they were "cute," and that they were "soft and cuddly." Now I know what one might think, but one thing needs to be made clear.

Book Report :: essays research papers

A tiny town in Connecticut. Is this setting of Among Friends by Caroline B. Cooney. The time of year is from the beginning of the school year, to the end of the school year.   Ã‚  Ã‚  Ã‚  Ã‚  The main characters in this book are Jennie, Paul, Emily, Hillary, Jared, and Ansley. All the main characters are juniors in high school. Jennie is part of the awesome threesome. She always gets good grades on tests even if she doesn’t study. People envy her for that. Paul is also know as Paul Classified because no one knows anything about him, they don’t even know his middle name. Jennie likes Paul and she flirts with him all the time. Emily and Hillary are part of the awesome threesome too. Jared and Ansley are boyfriend and girlfriend. They both dislike Jennie because she is so popular and intelligent.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The conflict in this book is man vs. himself. Jennie has to decide whether she wants to stay part of the awesome threesome, or make a state record by winning the prize for the smartest kid in the state 2 years in a row like her parents want her to.   Ã‚  Ã‚  Ã‚  Ã‚  This book starts out by the awesome threesome, Emily (also known as Em), Hillary, and Jennie skipping through the hallway with their arms linked tightly together. They have been best friends ever since they could remember. During the summer, Em and Hill went to Colorado to ski. Usually Jennie goes to, but this year she didn’t. Em and Hill could feel Jennie slipping away from the awesome threesome. All Jennie did was flirt with Paul Smith. Jennie got chosen to represent the school in a test called Star Student. It is a test to see how smart you are. The one, who wins, will get ten thousand dollars and a medal. Jennie is so smart and perfect that Hillary and Em cant take it anymore and they start being very cruel to her. They ignore her and they do stuff without her. She gets very upset and she says the notebook she writes in is her only friend. She thinks no one likes.   Ã‚  Ã‚  Ã‚  Ã‚  While she is at the star student contest, during the first test she runs out of the room. She never came back. People are very worried about her. Some people are saying it’s because her parents pushed her too much, or because she was depressed, and some say she got murdered.

Domestic Violence in the Lgbt Community

Domestic Violence is fundamentally different in LGBT relationships for numerous reasons. There are many causal and contributory factors that make domestic violence in the LGBT community uniquely different than male-to-female or female-to-male battering. To understand these differences one must recognize domestic violence beyond the stereotypical heterosexual manifestation. According to A Professional Guide to Understanding Gay and Lesbian Domestic Violence, same-sex battering mirrors heterosexual battering, but same-sex victims have fewer resources and are less protected.Seven states define domestic violence in a way that excludes same-gender victims. Making matters worse is the fact that in some states sodomy is still considered a crime which forces a victim to confess to a crime in order to prove a domestic relationship. Many women’s shelters refuse services or safety to same-sex victims. Since same-sex marriage is not legal, many families are not considered â€Å"real fami lies† in the eyes of the law, making it more difficult for these victims to get help. Perhaps one of the most compelling reasons LGBT domestic violence is so different is found in the unique communities of LGBT people.LGBT communities â€Å"provide social forums, rites of passage, rituals for celebration, and bodies of art and literature that combat isolation and allow us to explore our full potentials (Bartlet, 1993). † Because many LGBT people feel shunned and excluded from the American ideal, they have forged their own communities as refuge from the inequalities and persecution of mainstream America. The tools a batterer uses to maintain control, like power and control, cut across all lines of gender identity and sexual orientation, but a batterer’s behavior is always peppered with community influences.Batterers play on their victim’s vulnerabilities and community values to maintain control. The volumes of hate, hostility, and condemnation directed at L GBT people from mainstream America encourage self-loathing and internalized homophobia. It covertly forces isolation and creates a false sense of safety from within the community. And LGBT batterers manipulate those difficult realities to employ highly effective weapons against their partners. So community is a strong contributing factor to domestic violence in the LGBT community.The Frustration-Aggression theory of domestic violence adds another distinction to LGBT domestic violence. In essence, this theory opines that human beings can become violent when their goals are blocked. For gay male and female abusers, this theory is painfully true. Throughout childhood, before sexuality begins to develop, gay youngsters, like everyone else, think about and plan their future selves. They negotiate a life path within the frames of family, community, society, and the culture in which they live.In early adolescence, when sexuality comes to the fore and one’s homosexuality is questione d, those dreams of family and community begin to feel too exclusionary. This can be a time of tremendous stress; the sense of being inherently different and â€Å"bad† can be overwhelming. All the evils about homosexuals one has likely heard in the media and around the family can be internalized, and begin a pattern of self-hate and destruction. All adolescents ask the question, â€Å"Who am I? †, but for the adolescent homosexual it becomes increasingly more difficult to recognize that one is not necessarily growing up to be the person he originally imagined.And the person he is becoming is reduced to villainy by mainstream America. He begins to realize that many of his life goals are blocked, like marriage and basic human rights. Without a strong support system to negotiate and redefine his identity, this can be a traumatic and damaging experience. But family support is often lacking and positive gay role models are scarce. Coming out in adolescence is often a terrif yingly alone experience that can damage the soul and lead to frustration and anxiety that will carry on into future relationships.Coming to terms with second-class citizenship in the families, communities, and society in which he has imagined himself so abundantly different can result in frustration and feed the self-hate that has already started seeping in. And anger develops when certain fundamental goals are blocked. With such rite-of-passage circumstances as these, it is no wonder that domestic violence happens in 39% of gay male relationships (Merrill, pg. 44). A psychological aspect that contributes to the escalation of Domestic Violence in the LGBT community can be associated with the term heterosexism.Many use the term heterosexism to describe an individual who strongly believes in heterosexual relationships. Heterosexual relationships are described as being attracted to the opposite sex and being in intimate contact with only the opposite sex. Heterosexism is used in correl ation to negative attitudes, bias, and discrimination of those who favor same sex relationships. The reason why this term is becoming associated with same-sex relationships that involve domestic violence is due to the use of power and control related to the term heterosexism.The power and control that ensues from heterosexism being used could be easily be described as â€Å"outing the victim in the abusive relationship. † One gathers an idea of the victim’s â€Å"out† status within the individual’s work, friends, and family relationships. Inquiring if the victim has told those he or she cares for about his or her sexual preference usually does this. Knowing this information is beneficial to the abuser because it will allow the abuser to control what the victim will say to the police, or anyone, about any abuse that would exist in the relationship.The contradiction of this term would exist within the abusers identity. The abuser would use the victimâ€℠¢s fear of exposure against that individual as if it would be a bad thing to come out to those who care for and love the victim. The abuser will use ideology related to bigotry slanders, faith, natural law, or popular beliefs as a weapon to keep this victim in the cycle of abuse. Same-sex female domestic violence is an unspoken problem in the lesbian, bisexual, transgender population.Facts about lesbian domestic violence, myths within the population and services are all misconceived reasons why female domestic violence is such a big issue. There is not a lot of data on female same-sex domestic violence. Therefore, most information is taken from heterosexual domestic violence cases and small population samples from the lesbian community such as women’s festivals and lesbian cruises. Within the lesbian, bisexual, transgender community domestic violence is taboo. A fact from the Lesbian Partner Violence Fact Sheet is 17 – 45 % of lesbians have reported being involved in a t least one case of abuse (Rose, 2000).Lesbian victims of abuse are fearful of speaking out for reasons of being judged and pushed out by the lesbian community as a whole. The lesbian, bisexual, transgender communities within a certain area can be small. Unpleasant public allegations ostracize the person and take away community support. Lesbians have few choices of where and how to get help and support, yet the numbers of lesbians affected by domestic violence is about the same as the number of female victims in heterosexual couples (Pattavina, 2007).Types of abuse in female same-sex domestic violence is similar to heterosexual couples, such as hitting, pushing, slapping, disrupting sleep, having sex when one doesn’t want to, and not talking to one another. Behaviors in female same sex domestic violence also include â€Å"jealousy, controlling, becoming involved too quickly, unrealistic expectations, blaming others for their feelings, and hypersensitivity† (rainbowdome sticviolence. itgo. com).A difference is that in a small-knit community, fear of losing support from family and friends isolates and potentially prevents the victim from getting help or even reporting the abuse (Hassaouneh, 2008). But the fear of being â€Å"outted† if that partner is recognized in public, at work, or by the family as being a lesbian is a homophobic fear that hampers the victim in leaving or getting support (Hassouneh, 2008). There is also the isolation within minority groups of lesbians, bisexuals, and transgenders.Lesbians often have less support in terms of cultural, ethnic, and religious background to turn to in time of difficulty, like domestic violence (Pattavina et al. , 2007). Especially in cultures where women are not as valued as much as men, it can lead to feelings of discrimination within one’s own community. There is a myth among the lesbian community that a utopia exists. The myth about â€Å"lesbian utopia† is that women are sensi tive, nurturing, caring, and get along better because of those reasons. Lesbian utopia is just that, a myth. Women do hit, hurt, and violate other women.Another myth about female intimate partner couples is that there is a more masculine â€Å"butch† woman and a more feminine woman in the relationship. That is not always the case. Yet another myth is that the â€Å"butch† or masculine women is the batterer. Again that is not always the case. A big myth is that female same-sex violence is not as dangerous or serious as heterosexual or gay male couple’s domestic violence (Hassouneh 2008). Violence is violence regardless of who perpetrates it. Female intimate partner abuse is under-reported (McClennen and Gunther, 1999).Many lesbians are afraid of losing the only support system they have (Miller et al, 2000). It may be that the perpetrator is their only support system and there is no knowledge of whom or where to turn for help. Then there is the lesbian who does re port and she, the victim, ends up getting arrested (Hassouneh, 2008). The misinformation among law enforcement about how to identify the victim in same-sex domestic violence cases is not always cut and dry (Miller et al. , 2000). There are perpetrators that act as victims.The larger of the two women may get arrested even if she is not the masculine one in appearance. Or the more masculine-appearing woman does get arrested although she may be the victim. There are not always services for women who are lesbian, bisexual, or transgender in the community (Hassouneh, 2008). Either, shelters don’t accept women from the lesbian, bisexual, transgender community or there is no legal standing within the state to substantiate a crime. Many states do not recognize same-sex relationships therefore there are no laws in regards to protection.Many victims in female intimate partner relationships may have experienced violence from a heterosexual relationship in the past. Also â€Å"lesbian i ndividuals are more likely to experience domestic abuse at the hands of their partners than to be exposed to antigay violence perpetrated by strangers† (Pattavina et al. , 2007). A study done by Blaise Fortunata and Carolynn Kohn (2003) of 82 participants, 25 being batterers and 57 non-batterers, states batterers were more likely to have been victims of sexual and/or physical abuse in their childhoods. Also, there was a higher use of drugs and alcohol among batterers.The study suggested some personality traits a batterer would have, such as â€Å"antisocial, aggressive, borderline, paranoid and delusional† (Fortunata and Kohn, 2003). These traits would be seen as lacking in the areas of â€Å"poor boundaries, impulse control, problem solving, affect regulation, along with fear of abandonment, jealousy, low self esteem and an inflated sense of entitlement† (Fortunata and Kohn, 2003). Although Harvey Wallace, the author of the class textbook, would say that there a re not any specific characteristics that would describe an abuser. Wallace then goes n to cite factors by other researchers that backup what was depicted in the Fortunata and Kohn study. Factors or characteristics such as the abuser having â€Å"abuse in the family of origin, low self-esteem, male superiority, authoritarian personality and copes by minimizing the abuse† are Wallace’s (2008) examples. The first step in getting treatment as a victim is to accept that the victim is a victim. Reaching out for help, looking up shelter phone numbers and calling them, or getting a plan together for when the victim needs to get out are some good first steps (rainbowdomesticviolence. itgo. com).Educate the victim in how to create a safety plan by putting personal items such as birth certificate, credit cards, and medications all together so one can leave quickly (rainbowdomesticviolence. itgo. com). Have clothes and hygiene products available in the car or at a friend’s house. Give the victim time to regroup. Her life has been turned upside-down, and the healing process will take a while. When examining homosexual relationships, meaning male-to-male relationships, we see that studies as a whole indicate they have higher rates of promiscuity and violent behavior than heterosexual couples.We must rely on studies for more accurate rates of domestic violence in homosexual couples because much of the abuse is under-reported. Under reporting is due to largely the same reasons we have discussed about why lesbian victims fear asking for help from law enforcement, friends, or family. The American Journal of Public Health has published a detailed study of domestic violence victimization in the homosexual community. It focused on four geological areas, San Francisco, Los Angeles, Chicago, and New York. The study resulted in 2,881 complete interviews (Merrill, pg. 23).In these interviews the men answered highly personal questions under strict confidentiality. This was a large groundbreaking study that has been the cornerstone of homosexual domestic violence research. It was revealed that 39% of those studied reported being battered by their spouse at least once in the last five years. This figure was much higher than heterosexual women victimizations at 11. 6% (Merrill, pg. 44). Men infected with the AIDS virus were more at risk for psychological and physical abuse than their HIV negative peers, and were more likely to be victimized in a sexual manner (Merrill, pg. 1). Solid research like this helps to open our eyes to a real problem with homosexual domestic violence, and it needs to be addressed. We need to de-sensitize law enforcement officials and set up more support for homosexual victims and therapy for perpetrators. There is a direct link between high rates of promiscuity and partner violence because cheating is common. Having multiple partners outside of the relationship can dilute the quality of the relationship; furthermore, it blurs boundary lines. Promiscuity commonly leads to jealousy, which in turn leads to emotional and physical abuse (Cruz, pg. 60). The sexual relationships of gay males are plagued with domestic violence, just as lesbian and heterosexual relationships are. There are many similarities and differences when considering the factors that go into domestic violence when looking at gay males versus lesbians and heterosexuals †¦ lets take a look at a few of them. As discussed before, lesbians have a fear of being â€Å"outted† when others are alerted to the abuse happening in their relationships. Gay males who have not fully come out of the closet have this same fear, which may cause them to not report abuse by their spouses.However, HIV rates run much higher in the gay male population than in the lesbian population, and perpetrators have been known to blackmail their victims with the threat of revealing their HIV- positive status (Cruz pg. 164). In terms of law enforcement and ho w it often handles cases of LGBT domestic violence, they stereotypically see the bigger or more masculine partner as the perpetrator, which often times sends the victim to jail. Police are primarily responsible for enforcing domestic violence laws. Legal agencies, in general, are conservative, and many don’t try to conceal their homophobia.This trait begins with the police, and goes up through criminal justice system. The DA’s, judges, and probation officers have their own social biases, which often do not support gay and lesbian victims. This is especially problematic for criminal prosecutors who enforce victim protection orders. The patriarchal nature of our society makes it difficult for law enforcement to enforce domestic violence laws. This heterosexual bias also reflects the resistance of the prosecution and judicial systems to prosecute same-sex offenders. The vagueness of the mandate to law enforcement personnel allows a great deal of discretion on he part of t he individual officer in the disposition of a domestic violence investigation. â€Å"The lack of systematic training on this issue for police officers heightens the idiosyncratic enforcement of laws. The unpredictable nature of the police response represents a significant deterrent to reporting domestic violence among gay/lesbian/bisexual families. This occurs despite the fact that as a matter of policy, preferred arrest policies do exist in many states and localities. These policies suggest that the preferred response to a report of battering is to make the arrest. There are many resources designed to support the LGBT community. Yet, in researching policies of domestic violence issues, one will find one story after another about the fear surrounding reporting these instances to authorities. It appears that these networks provide the majority of support for many issues, and that those in the LGBT community cannot and perhaps, should not report instances of domestic violence to the police. In conclusion, it is important to remember both the similarities and the differences between heterosexual and LGBT domestic violence.Despite the fact that the same dynamics of power and control are evident in both forms, the sexual orientation of the partners, the effects of the battery, and certainly, whether there are ample helping resources should the victim decide to reach out have everything to do with how the perpetrator chooses to maintain that control. It is essential that we recognize domestic violence in all our communities. And it is essential that we build community-specific strategies to end domestic violence in all its forms.

How to Write a Project Charter.Docx Uploaded Successfully

How to Write a Project Charter By Joe Raasch, eHow Member I want to do this! What's This? User-Submitted Article Ever get partway through a project and forget why you were doing the project? Or maybe the project team has grown a bit larger than you expected? With a project charter, you can mitigate or eliminate these and other project management challenges. It is helpful to write a project charter before starting any business project. This simple, one-page document will provide an anchor and guide as you move forward in executing, implementing or solving the project you have. Difficulty: Moderately EasyInstructions Things You'll Need: * A completed project charter template Choose a Project Charter Template 1. 1 Check with your colleagues or your organization's project management office for any prevailing templates. 2. 2 Ensure the project charter template in some way covers the following areas: project name, problem statement, project team, start date, end date, project goals, projec t financial impact, project sponsor, project scope. 3. 3 Everyone on your project team will need to have the applicable software, such as MS Word or PowerPoint, to read the project charter. Complete the Project Charter 4. 1Complete the project name. The name should help identify what the project is about. For example, â€Å"New Science Lab Installation Project† or â€Å"Mortgage Application Cycle Time Reduction Project. † 5. 2 Complete the project summary section. You should write a brief paragraph that tells anyone with basic knowledge of your organization/department what you are doing as a project. 6. 3 Complete the problem statement section. Ask yourself what problem or issue you are trying to solve by doing this project. For example, â€Å"the mortgage application process is taking 3 weeks longer than what is acceptable by our clients. 7. 4 Complete the project goal section. What do you expect to accomplish by completing this project? Use S. M. A. R. T. goals: Spe cific, Measurable, Attainable, Realistic and Time bound. For example, â€Å"The goal of this project is to reduce the time it takes to process a new mortgage application from 4 weeks to 2 weeks by the end of second quarter this year. † 8. 5 Complete the project team section. If you do not know the specific names of team members at this time, put in the job titles. Some examples are Assistant Project Manager, Business Analyst or Operations Tech. 9. Complete the financial section. Here is where you estimate the financial impact of doing the project. Will there be savings of actual expenses? Cost avoidance? Increase in revenue? You will want to restate your project goal as part of this section. For example, â€Å"by reducing the cycle time of new mortgage applications, we will receive our fees 50 percent faster, resulting in an increase in revenue. † 10. 7 Complete the start and stop date. When will work begin on the project? What is the estimated completion date of the p roject? 11. 8 Complete the project sponsor section.Who in the management or executive ranks is directly supporting this project? 12. 9 Complete the project scope section. This is where you determine exactly what will and will not be part of the project focus. We are doing this in Step 9 to give you an opportunity to tighten up your problem statement if needed. For example, â€Å"new mortgage applications are in scope, refinancing or home equity mortgages are out of scope. † Read more: How to Write a Project Charter | eHow. com http://www. ehow. com/how_2180920_write-project-charter. html#ixzz0zZRVWz7N

Green Marketing

Consumer Awareness towards Green Marketing 1. EXECUTIVE SUMMARY Terms like â€Å"Green Marketing† and â€Å"Environmental Marketing† appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. Other similar terms used are Environmental Marketing and Ecological Marketing. American Marketing Association Define: – Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including: ? ? ? Product modification, Changes to the production process, Packaging changes, As well as modifying advertising To succeed, any green strategy must fulfill three criteria: ? Firstly, it must be a sustainable and credible programmed, which brings real benefits to the environment. ? Secondly, it must deliver sound economic ROI and competitive advantage to the business. ? Thirdly, i t must be supported by relevant green messages, which resonate with customers and prospects. Basically the main aim of the project is to analyze the developments which are taking place throughout the world to promote green products and green marketing. Title of the project: The title of the project is â€Å"Consumer awareness towards Green Marketing. † 1 Consumer Awareness towards Green Marketing ? Objectives of Research: †¢ †¢ †¢ To understand the level of awareness regarding green marketing among consumers. To understand the buying behavior of consumers related to green marketing. To understand how green marketing helps Company to built its image. To understand initiative taken by government towards green marketing. To understand the success of green marketing as a corporate social responsibility. †¢ †¢ Limitations of the study: †¢ Demographic Constraints – will be a main issue of concern. This is †¢ †¢ due to the reason that t he data collection will be restricted to the Borivali and Kandivali region. Unawareness – people are unaware of the i. e. Green marketing. Time Constraint – the time duration for doing the complete research on green marketing is very limited. Green Marketing a broad topic which requires an in-depth research and analysis. Due to the time period given for research is very limited. 2. RESEARCH METHODOLOGY 2 Consumer Awareness towards Green MarketingResearch Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. The major steps involved in research process are: ? Formulating the Research Problem ? Choice of Research Desi gn ? Sources of Data ?Processing and analyzing the data ? Formulating the Research Problem: The problem well defined is half solved. The formulation of a general topic into a specific research problem constitutes the first step of specific enquiry. ? Unit of analysis: Consumers between age group of 25 to 30 yrs. ? Characteristics of Interest: Awareness of Green Marketing. ? Choice of Research Design: Every project requires an action plan and method for conducting a study. This project is more prone to single cross-sectional descriptive research design. 3 Consumer Awareness towards Green Marketing Sources of Data: The data presented are both primary data and secondary data. ? Primary Data: The primary data are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and performs surveys. Here the Pri mary data will be collected by means of preparing a questionnaire and getting it filled by a large sample space. These questionnaires will help in drawing conclusions about the case. Secondary Data: Secondary data means data that are already available i. e. they refer to the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. In this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data. ? Processing and analyzing the data: The data analysis has been done in correct form.Usage of current information & graph is made in the project so as to make it easier & appropriate to understand. 3. INTRODUCTION TO GREEN MARKETING Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries 4 Consumer Awareness towards Green Marketing or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming.So in this scenario of global concern, corporate houses has taken greenmarketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. 5 Consumer Awareness towards Green Marketing Clearly green marketing is part and parcel of overall corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process.So we can say green marketing covers a broad range of activities. 3. 1 Definition & Meaning According to the American Marketi ng Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including 6 Consumer Awareness towards Green Marketing ? ? ? ? Product modification, Changes to the production process, Packaging changes, as well as Modifying advertising. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits.Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. 7 Consumer Awareness towards Green Marketing Green marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. 8 Consumer Awareness towards Green Marketing The many meanings of green The different mean ings of GREEN 9 Consumer Awareness towards Green Marketing . 2 Evolution of Green Marketing The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases: ? First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. ? Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. 3. 3 Importance of Green Marketing 10 Consumer Awareness towards Green Marketing Human Beings have limited resources on the earth, with which she/he must attempt to provide for the worlds' unlimited wants. There is extensive debate as to whether the earth is a resource at man's disposal. In market societies where there is â€Å"freedom of choice†, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied.As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organization's objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: ? Organizations perceive environmental marketing to be an opportunity ? ? ? ? hat can be used to achieve its objectives. Organizations believe they have a moral obligation to be more socially responsible. Governmental bodies are forcing firms to become more respons ible. Competitors' environmental activities pressure firms to change their environmental marketing activities. Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior. 11 Consumer Awareness towards Green Marketing 3. 4 GOALS OF GREEN MARKETING ? Eliminate the concept of waste. ? ? ? ? ? ? ? Reinvent the concept of product.Make prices reflect actual and environmental costs. Make environmentalism profitable. Bringing out product modifications. Changing in production processes. Packaging changes. Modifying advertising. 12 Consumer Awareness towards Green Marketing 3. 5 Need of Green Marketing: An Anthropological View Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigour and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business.But harm to en vironment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. 3. 6 Challenges in Green Marketing 13 Consumer Awareness towards Green Marketing Need For Standardization: It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. ? New Concept: Indian literate and urban consumer is getting more aware about the merits of Green products.But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By India’s ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. ? Patience and Perseverance: 14 Consumer Awareness towards Green MarketingThe investors and corporate need to view the environment as a major longterm investment opportunity, the market ers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. ? Avoiding Green Myopia: The first rule of green marketing is focusing on customer benefits i. e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative.It is not going to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability. 3. 7 Benefits of Green Marketing Today’s consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more 15 Consumer Awareness towards Green Marketing companies are responsible to consumer’s aspirations for environmentally less damaging or neutral products.Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: ? It ensures sustained long term growth along with profitability. ? It saves money in the long run, though initially the cost is more. ? It helps the companies market their products and services keeping the environment aspects in mind. ? It helps in accessing the new markets and enjoying the competitive advantage. ? Most of the employees also feel proud and responsible to be working for an environmentally responsible company. 4. PRESENT TREND IN GREEN MARKETING . 1 GREEN Code 16 Consumer Awareness towards Green Marketing Generalizes with care. Consumer behavior will not necessarily be consistent across different product types, and particular market segments may respond to certain issues on the green agenda but not others. Remem bers, the validity of a piece of market research is not related to the degree to which it supports your preferred option. Explores the context from which market research data comes. Be clear on the nature of the sample used, the questions asked, the way in which responses were recorded and the time and place from which the responses come.Ensures that where market research is crossing international borderlines, that the terminology and interpretation remains consistent. Terms like ‘environment’, ‘green’ and ‘conservation’ do not always translate precisely between languages. Neutrality is important. Ensure that when you pose questions to consumers, that they can make any response without being made to feel guilty or uncomfortable, and ensure that your own preconceptions about the green agenda (such as an assumption that green products will cost extra) are not encoded within the questions. 4. 2 Golden Rules of Green Marketing 1.Know your customer: If you want to sell a greener product to consumers, you first need to make sure that the consumer is aware of and concerned about the issues that your product attempts to address. (Whirlpool learned the hard 17 Consumer Awareness towards Green Marketing way that consumers wouldn’t pay a premium for a CFC-free refrigerator because consumers didn’t know what CFCs were! ). 2. Empower consumers: Make sure that consumers feel, by themselves or in concert with all the other users of your product, that they can make a difference. This is called â€Å"empowerment† and it’s the main reason why consumers buy greener products. . Be transparent: Consumers must believe in the legitimacy of your product and the specific claims you are making. Caution: There’s a lot of skepticism out there that is fueled by the raft of spurious claims made in the â€Å"go-go† era of green marketing that occurred during the late 80s–early90s — one brand of ho usehold cleaner claimed to have been â€Å"environmentally friendly since 1884†! 4. Reassure the buyer: Consumers need to believe that your product performs the job it’s supposed to do — they won't forego product quality in the name of the environment. Besides, products that don’t work will likely wind up in the trash bin, and that’s not very kind to the environment. ) 5. Consider your pricing: If you're charging a premium for your product — and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients — make sure that consumers can afford the premium and feel it’s worth it. Many consumers, of course, cannot afford premiums for any type of product these days, much less greener ones, so keep this in mind as you develop your target audience and product specifications. . 3 Green Marketing Strategies V/S Conventional Marketing 18 Consumer Awareness towards Green Marketing Gre en Marketing Consumers Human beings with lives â€Å"Cradle-to cradle† flexible services Conventional Marketing Consumers with lifestyles â€Å"cradle-to-gave† one size fits for all products Selling oriented and benefits Receptive, independent, competitive, departmentalized, short term oriented profit maximizing. Products Marketing And Communication Educational values Corporate Proactive, interdependent, cooperative, holistic, long term 4. GREEN MARKETING MIX PRODUCT 19 Consumer Awareness towards Green Marketing Entrepreneurs wanting to exploit emerging green markets either: Identify customers’ environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: ? Products made from recycled goods, such as Quick’ N Tuff housing ? ? ? ? ? ? ? materials made from recycled bro ccoli boxes.Products that can be recycled or reused. Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. Products with green labels, as long as they offer substantiation. Certified products, which meet or exceed environmentally responsible criteria. Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality.Organic butchers, for example, promote the added qualities such as taste and tenderness. A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product 20 Consumer Awareness towards Green Marketing value. This value may be improved performance, function, design, visual appeal or taste.Environmental benefits will be often being the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it.Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or co mpromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION 21 Consumer Awareness towards Green MarketingPromoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing.Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. 4. 5 Green Marketing Process Green marketing process comprises with external and internal P’s. After integrating external and internal P’s, green success will automatically come through four S’s.Here external 7 P’s consists of Paying customers, Providers, Politicians, Pressure groups, Problems, Predictions and Partners; internal 7P’s consists of Products, Promotion, Price, Place, Providing information, Processes and Policies. After integrating external and internal 7P’s, we can 22 Consumer Awareness towards Green Marketing find out the green successes through 4 S’s such as Satisfaction – of stakeholder needs, Safety – of products and processes, Social acceptability – of the company and Sustainability – of it s activities.External Green P’s †¢ Paying customers †¢ Providers †¢ Politician’s †¢ Pressure groups †¢ Problems †¢ Predictions †¢ Partners Internal Green P’s †¢ Products †¢ Promotion †¢ Price †¢ Place †¢ Providing information †¢ Processes †¢ Policies Green Marketing 4. 6 Green Marketing: A Corporate Initiative The S’s of Green Success  · Satisfaction – of stakeholder needs  · Safety – of products and processes  · Social acceptability – of the company  · Sustainability – of its activities Green important in because limited earth and if we Marketing is today’s world mankind has resources on the want long term 3 Consumer Awareness towards Green Marketing sustainability of human life on this earth’s surface, then companies has to learn to conserve these scarce natural resources and create products that have less environmental damage. Otherwi se the very existence of humankind will be under question mark. Corporate are going green from the grassroots level to sustain and win the customers’ expectations. The environment is becoming increasingly important part of the corporate reputations and they are actively participating in greening the corporate strategy.Companies have converted almost all the products to make them eco-friendly products. Following are the recent environment friendly initiatives taken by the companies. Cipla: CFC-free Inhaler: Cipla, India’s second largest drug company by market share has planned and started replacing all its CFC contained drugs to meet the international standard and Montreal Protocol ban deadline. The CFC depletes the ozone layer and also is a major cause of global warming. Cipla has updated the necessary technology to avoid the CFC and has also done its clinical trial in India and overseas.The Rota haler and the Asthalin inhaler are environment – friendly inhalers , used by asthma and bronchitis patients. These inhalers are using HFA (Hydro Fluro Alkaline) technology. The Rota haler is a powder based inhaler, different from regular inhaler which contains propellants. Maruti Suzuki The company has remained ahead of regulatory requirements in pursuit of environment protection and energy conservation at its manufacturing facilities, and in development of products that use fewer natural resources and are environment friendly. The company credited the ‘Just-in-Time' philosophy 24Consumer Awareness towards Green Marketing adopted and internalized by the employees as the prime reason that helped to excel in this direction. The company has been promoting 3R since its inception. As a result the company has not only been able to recycle 100% of treated waste water but also reduced fresh water consumption. The company has implemented rain water harvesting to recharge the aquifers. Also, recyclable packing for bought out components is being activel y promoted. The company has been facilitating implementation of Environment Management System (EMS) at its suppliers' end.Regular training programs are conducted for all the suppliers on EMS. Surveys are conducted to assess the vendors who need more guidance. The systems and the environmental performance of suppliers are audited. The green co-efficient of this system is much better than the conventional system. The Country’s largest car manufacturer had managed to slash energy consumption per car at its Gurgaon factory by 26 per cent over the past six years, while its carbon dioxide (CO2) emissions during car manufacturing processes has come down 39 per cent in the past five years.The model with gas as fuel was adopted by Maruti Suzuki India Limited as their Green Marketing practices. Bharat Petroleum Bharat Petroleum launched a campaign to position itself as a responsible corporate ‘green’ entity. Foraying into renewable energy-solar and wind power-it installed solar panels on its service stations. It also ran a program to cut production of greenhouse gases by 10% across its units worldwide and achieved it much ahead of schedule. Cleaner fuels such as Greener Diesel 25 Consumer Awareness towards Green Marketing (ultra low sulphur content) and BP Auotgas were developed.Almost all of its plants are ISO 14001 certified. Currently it is running a program to contain its net emissions at current levels for ten years. Hindustan Petroleum Hindustan petroleum owns a massive e-waste recycling plants, where enormous shredders and granulators reduce four million pounds of computer detritus each month to bite-sized chunks-the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. HP will take back any brand of equipment; its own machines are 100 percent recyclable.It has promised to cut energy consumption by 20 percent by 2010. Proctor & Gamble Laundry detergents are also touting energy savings. Proctor & Gamble’s (P) newest market entry, Tide Coldwater, is designed to clean clothes effectively in cold water. About 80 to 85 percent of the energy used to wash clothes from heating water. Working with utility companies, P and G found that consumers could save energy and resources by using cold rather than warm water. As energy and resource prices continue to soar, opportunities for products offering efficiency and savings are destined for market growth.ITC ITC has been ‘Carbon Positive’ for three years in a row sequestering/storing twice the amount of CO2 than the Company emits. It has been ‘Water Positive' six years in a row creating three times more Rainwater Harvesting potential than ITC's net consumption. It has obtained close to 100% solid waste recycling. All Environment, Health and Safety Management Systems in ITC conform to the best international standards. ITC's businesses generate livelihoods for over 5 million people. 26 Consumer A wareness towards Green MarketingITC's globally recognized E-Choupal initiative is the world's largest rural digital infrastructure benefiting over 4 million farming families. ITC's Social and Farm Forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of employment among the disadvantaged. ITC's Watershed Development Initiative brings precious water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITC's Sustainable Community Development initiatives include women empowerment, supplementary education, integrated animal husbandry programs. 4. Initiatives Taken By Government Development of ISO 14000 Series of Standards. ISO has been developed to help any company in any country to meet the goal of sustainable development and environmental friendliness. The ISO 14000 family of standards (i. e. ISO 14001, 14004, 14010, 14011 and 1412) were published as an official document in 1996. The ISO series aims to provide guidance for dev eloping a comprehensive approach to environmental 27 Consumer Awareness towards Green Marketing management and for standardizing some key environmental tools of analysis such as labeling and life cycle assessment.Eco-Labeling Initiatives Eco label provide information regarding the environmental performance of products. The objective of eco-labeling is to provide authentication to genuine claims regarding the environmental impact of products and processes by manufacturers. In India the government has introduced the eco-mark scheme since 1981. The objectives of the scheme are: †¢ To provide incentives to manufacturers and importers to reduce the adverse environmental impact of products. †¢ To reward genuine initiatives by companies to reduce adverse impact of environmental impact of products. To assist consumers to become environmentally responsible in their daily lives by providing them information to take account of environmental factors in their daily lives. †¢ To en courage citizens to purchase products which have less environmental impact. Eco-Labeling Schemes in India The Ministry of environment and forest of government of India has prescribed the following criteria for products that: †¢ They cause substantially less pollution than comparable products in production, usage and disposal. †¢ They are recycled and/or recyclable whereas comparable products are not. They contribute to a reduction on adverse environmental health consequences. 28 Consumer Awareness towards Green Marketing †¢ They comply with laws, standards and regulations pertaining to the environment. †¢ Their price is not exorbitantly higher than comparable products. Eco-Mark in India Under the concept, products which are less harmful to the environment or have benign impact on environment through the various stages of development-manufacture, packaging, distribution, use and disposal or recycling may be awarded the Eco-Mark.An earthen pot has been chosen as th e logo for Eco-Mark scheme in India. The familiar earthen pot has renewable resource like earth, does not produce hazardous waste and consume little energy in making. As a symbol it puts across its environmental message. Its image has the ability to reach people and help to promote a greater awareness of the need to be kind to the environment. The logo Eco-Mark scheme signifies that the product which carries it does least damage to the environment. 4. 6 Reasons for adoption of Green Marketing by the Firms.Green marketing has been widely adopted by the firms worldwide and the following are the possible reasons cited for this wide adoption: 1) Opportunities – As demands change, many firms see these changes as an opportunity to be exploited and have a competitive advantage over firms marketing non-environmentally responsible alternatives. Some examples of 29 Consumer Awareness towards Green Marketing firms who have strived to become more environmentally responsible, in an attemp t to better satisfy their consumer needs are: ?McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion. ? Tuna manufacturers modified their fishing techniques because of the increased concern over driftnet fishing, and the resulting death of dolphins. ? Xerox introduced a â€Å"high quality† recycled photocopier paper in an attempt to satisfy the demands of firms for less environmentally harmful products. 2) Governmental Pressure – As with all marketing related activities, governments want to â€Å"protect† consumers and society; this protection has significant green marketing implications.Governmental regulations relating to environmental marketing are designed to protect consumers in several ways: 1. Reduce production of harmful goods or by-products. 2. Modify consumer and industry's use and/or consumption of harmful goods. 3. Ensure that all types of consumers h ave the ability to evaluate the environmental composition of goods. Governments establish regulations designed to control the amount of hazardous wastes produced by firms. 3) Competitive Pressure – Another major force in the environmental marketing area has been firms' desire to maintain their competitive position.In many cases firms observe competitors promoting their environmental behaviors and attempt to emulate this behavior. In some instances this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior. For example, it could be argued that Xerox's â€Å"Revive 100% Recycled paper† was introduced a few years ago in an attempt to address the introduction of recycled photocopier paper by other manufacturers. In another example when one tuna manufacture stopped using driftnets the others followed suit. 30Consumer Awareness towards Green Marketing 4) Social Responsibility- Many firms are beginning to realize t hat they are members of the wider community and therefore must behave in an environmentally responsible fashion. This translates into firms that believe they must achieve environmental objectives as well as profit related objectives. This results in environmental issues being integrated into the firm's corporate culture. There are examples of firms adopting both strategies. Organizations like the Body Shop heavily promote the fact that they are environmentally responsible.While this behavior is a competitive advantage, the firm was established specifically to offer consumers environmentally responsible alternatives to conventional cosmetic products. This philosophy is directly tied to the overall corporate culture, rather than simply being a competitive tool. An example of a firm that does not promote its environmental initiatives is Coca-Cola. They have invested large sums of money in various recycling activities, as well as having modified their packaging to minimize its environme ntal impact. While being concerned about the environment, Coke has not used this concern as a marketing tool.Thus many consumers may not realize that Coke is a very environmentally committed organization. Another firm who is very environmentally responsible but does not promote this fact, at least outside the organization, is Walt Disney World (WDW). WDW has an extensive waste management program and infrastructure in place, yet these facilities are not highlighted in their general tourist promotional activities. 31 Consumer Awareness towards Green Marketing 5) Cost or Profit Issues – Firms may also use green marketing in an attempt to address cost or profit related issues.Disposing of environmentally harmful by-products, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to reexamine their production processes. In these cases they often develop more effective production processes that not only reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. 5. GREEN CONSUMER BEHAVIOR 5. Environmentally Conscious Consumer Behavior ‘Environmentally Conscious Behavior’ (ECCB) is consumer behavior based on some awareness of the environmental impacts associated with a product or service, and a desire to reduce those impacts. Many researchers in the field of consumer’s psychology and market research have demonstrated a substantial growth in ECCB across a range of markets. It has been demonstrated through case studies that how product developers and marketers have capitalized on this positive attitude and effectively differentiated their product in terms of their ‘environmentally friendly’ character. 2 Consumer Awareness towards Green Marketing Th e term environmental consciousness does not have a standardized definition in the body of academic literature; the reason can be due to arousal of the term out of political and everyday language. Environmental consciousness is the desire to protect flora and fauna, a willingness to scrutinize the consequences of economic activity and a willingness to combine long-term with short-term planning. 5. 2 Attributes of the Green ConsumersTo take the advantage of the emerging green market, it is important to understand who green customers are and the factors influencing their purchasing decisions and behavior. Attributes of Environmentally Conscious Consumers Implication for Green Marketers 33 Consumer Awareness towards Green Marketing Target products to women who generally buy On behalf of men and families. Use the influence of children to Will most likely be well educated, encourage parents to try green young adult women who have more products. The green consumers of the future are genera lly knowledgeable money to spend. bout environmental issues. They should be offered samples and increments to try products. Will expect green products to function as non green products and won’t pay much extra or sacrifice quality for greener products. Will not buy green products on the basis of environmental benefits alone. Products choice is still based on whether it meets their basic want or need. Environmental features are added selling points. Effectively communicate assurance of quality for example quality of performances, look, feel, fit, comfort, durability.Like environmental attributes such as energy efficiency or toxic substance reduction with other benefits such as lower price, convenience, or quality of life improvements. Will be more likely to respond to Emphasize personal benefits by using product attribute that will personally terms such as ‘safe’, ‘non-toxic’, ‘cost benefit them. effective’ rather than more generalized gr een messages such as ‘biodegradable’ or ‘ozone friendly’. Will tolerate only minimal inconvenience in using green products and don’t want to go out of their way to buy them.Making the use of product simplee. g. minimize or eliminate refilling bottles. Select mainstream distributors wherever possible. Offer one-stop shopping and eye appealing displays. Will be analytical, eager to learn, and Reinforce product benefits with can be cynical about corporate claims evidence of corporate performance for green product unless they have and improvements. Educate 34 Consumer Awareness towards Green Marketing independent verification. consumers about environmental issues and your efforts through a variety of means.Provide credible environmental endorsements. use labels in compliance with government labeling guidelines, to convey precise, detailed information about your product and its packaging. Communicate your steps towards sustainability and commitments to im provement. Seek feedback and promote your efforts to respond to customer concerns. Will not expect companies to have perfect green credentials, but will look for a commitment to improve and evidence backed by facts. 5. 3 Green Buyers and Green Consumers 35 Consumer Awareness towards Green MarketingResearch about the identity and nature of green consumer has been the central character in the development of green marketing, as business attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. SEGMENTATION OF GREEN CONSUMERS ? True-Blue Greens- The most environmentally active segment of the ? ? ? ? society. Greenback Greens- Those most willing to pay the highest premium for green products.Spouts- Fence-sitters who have embraced environmentalism more slowly. Grousers- Uninvolved o r disinterested in environmental issues, who feel the issues are too big for them to solve. Apathetic- The least engaged group who believe that the environmental indifference is main stream. Apart from this Natural Marketing Institute (NMI) divides the market into following categories: ? Lohas- Very progressive on environment and society, looking for ? ? ? ? ways to do more; not too concerned about price. Naturalites- Primarily concerned about personal health and wellness, and use many natural products; would like to do more to protect the environment.Conventional- Practical, like to see the results of what they do; interested in green products that make sense in the long run. Drifters- Not too concerned about the environment, figuring we’ve got time to fix the environmental problems; don’t necessarily buy a lot of green products. Unconcerned- Have other priorities, not really sure what green products are available and probably wouldn’t be interested anyway; the y buy products strictly on price, value, quality and convenience. 5. 4 Consumer Information and Education 36 Consumer Awareness towards Green MarketingIf managers believe that consumers view greenness as a motivating variable, they should invest in conveying information through advertising, direct mailing, brand labels, in-store displays and pamphlets. The important points to be noted here are: a. Firms willing to provide clear, comprehensive and credible information must ensure that consumers have low cost to access it. b. Governmental policies and stakeholder initiatives can be important in reducing consumers’ search, information or transaction costs. c. Regulators can publish and disseminate it to the media by press releases and post it on the internet. . Stakeholders can use the media as well as use their organizationspecific vehicles such as newsletters. Green marketing can be successfully implemented by use of ICT in cost effective way: ? By developing compelling, conci se messages, plan innovative ways to repeatedly deliver, identify appropriate links within network of political, legislative, nonprofit organization and media, develop concept based programs and events. ? Utilize extensive relationship with local and national media to get a client’s message to the right media targets. Identify venues, plan tours, identify audiences, and organize meals, speakers and press. ? Strategies and plan joint PR initiatives as well as joint advertising campaigns and events to cross-promote companies and organization campaigns. ? Help develop identify and branding for print, broadcast and digital mediums. ? Consulting and creation of a corporate design, brochures, leaflets, info materials. ? Develop web sites, e-mail campaigns, and banner advertising. ? Develop creative print, broadcast and digital advertising, identify advertising targets and purchase appropriate media slots. 6.FUTURE GROWTH OF GREEN MARKETING 37 Consumer Awareness towards Green Market ing There are many lessons to be learned to avoid green marketing myopia, the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers. The question that remains, however, is, what is green marketing’s future? Business scholars have viewed it as a â€Å"fringe† topic, given that environmentalism’s acceptance of limits and conservation does not mesh well with marketing’s traditional axioms of â€Å"give customer what they want† and â€Å"sell as much as you can†.Evidence indicates that successful green products have avoided green marketing myopia by following three important principles: Consumer Value Positioning: ? Design environmental products to perform as well as (or better than) alternatives. ? Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments. ? Broaden mainstream appeal by bun dling consumer desired value into environmental products. Calibration of Consumer Knowledge: 38 Consumer Awareness towards Green Marketing Educate consumers with marketing messages that connect environmental attributes with desired consumer value. ? Frame environmental product attributes as â€Å"solutions† for consumer needs. ? Create engaging and educational internet sites about environmental products desired consumer value. Credibility of Product Claims: ? Employ environmental product and consumer benefit claims that are specific and meaningful. ? Procure product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco-certifications. Encourage consumer evangelism via consumers social and internet communication network with compelling, interesting and entertaining information about environmental products. 7. ANALYSIS OF EFFECTS OF GREEN MARKETING 39 Consumer Awareness towards Green Marketing Size of sample: This refers to the numbers of items to be selected from universe to constitute a sample. An optimum sample is one, which fulfills the requirements of efficiency, representativeness, reliability and flexibility. Sample size – 64 consumers Sample design: A sample design is definite plan for obtaining a sample from a given population.It refers to the technique or the procedure the researcher would adopt in selecting items for the samples. Sample design – consumers Sample type: Convenience sampling: – when population elements are selected for inclusion in the sample based on the case of access; it can be called convenience sampling. This study is based on stratified sampling and a structured questionnaire has been used to gather data from about 50 respondents to analyze effects of green marketing. By analyzing respondents’ answers towards the questions helps to understand the various aspects related to green marketing.The study attempts to ex pand research on exploring how many people have positive attitude towards green marketing and what are their thoughts on it. RESULTS: According to the analysis of questionnaire most of the respondents were not aware about green marketing but after reading the questionnaire they realized what it is all about. Of the 64 respondents 37 were male and 27 female. The respondents were between the age group of 25-27 and 28-30 yrs. 40 Consumer Awareness towards Green Marketing ? Are you aware of the term â€Å"green marketing†? The above bar graph indicates that 56% of respondents are familiar with the term Green Marketing.But many of them have a misconception with the term Green Marketing. They consider Green Marketing as something related to vegetable market or ? Have you heard of any campaign related to Green Marketing? 41 Consumer Awareness towards Green Marketing The above bar graph indicates that 44% of respondents are aware of the campaign related to Green Marketing. Rest 56% d oes not know about any campaign related to Green marketing. ? Have you been part of any such campaign? The above graph indicates that only 17% of the total has been a part of Green Marketing campaigns. ? Do you consider the environmental aspects of the products before buying them? 2 Consumer Awareness towards Green Marketing The above graph indicates that only 58% i. e. the majority of respondents consider the environmental aspect sometimes. And, only 23% consider the environmental aspect of the product while buying it. ? Do you think that green marketing and advertising are good sources of information about green products and services? The above graph indicates that only 69% i. e. the majority of respondents consider green marketing and advertising as good sources of information for green products and services. And, only 10% do not consider it. 43 Consumer Awareness towards Green Marketing Do you think that Green Marketing activities are good at addressing environmental issues? The above graph indicates that 87% of the respondents feel that Green Marketing activities are good at addressing environmental issues while 13% respondents do not. ? Do you think Green Marketing activities results in better product quality? 44 Consumer Awareness towards Green Marketing The above graph indicates that 70% of the respondents think that Green Marketing activities results in better product quality. ? Do you think that Green Marketing strengthen company’s image in the mind of consumer? 45 Consumer Awareness towards Green MarketingThe above graph indicates that majority of the respondents i. e. 86% think that Green Marketing strengthen company’s image in the mind of consumer. ? Do you think that companies that focus on environmental concerns persuade consumers to buy products? 46 Consumer Awareness towards Green Marketing The above graph indicates that the respondents the companies initiative towards environment do influence the consumers to buy product. 63% of respondents agree to it. ? Are you aware of the eco-labeling initiatives of the government? 47 Consumer Awareness towards Green Marketing The above graph indicates that majority of the respondents i. . 69% of the respondents are not aware of the eco-labeling initiatives of the government. 8. RECOMMENDATIONS Finite resources such as oil, metal, and even fresh water will become scarcer and more expensive. If businesses do not become more efficient in using these resources it will have a huge impact on the bottom line. Investing in Green Products thus changes from ‘beyond doing good’ to ultimately ‘good business sense’. Thus they should: Invest in research and create clean and environment friendly products. Clean energy sources such as solar, wind, bio-fuels and hydra power. Water harvesting.Recycle at every level. Move towards paperless office. ? Educate masses of the environment issues because they are going to be the bulk consumers. ? Socially responsible investing in environment driven projects. ? Plant more trees. ? ? ? ? ? The corporations must rethink: ? Their raw material and procurement strategies. ? They should develop new products ? They should redesign existing products and service. ? They should realize that pollution prevention can be a cost saving activity. ? They should steer their product and packaging designs to use less material. 48 Consumer Awareness towards Green Marketing . Conclusion As the demand for green products undoubtedly exists, Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco friendly products. Stricter environmental regulations across the world, growing consumer preference for eco-friendly companies, and the inherent cost advantages in lowering toxic waste, are encouraging industries big and small to clean up. Result of a survey conducted showed that, consumers are not overly committed to improving their environment and may be looking to lay too mu ch responsibility on industry and government.Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco friendly products. Consumers are not too much concerned about the environment but as they have become more sophisticated, they require clear information about how choosing one product over another will benefit the environment. Consumer education results in their empowerment. Empowered consumers choose environmentally preferable products when all else is equal.Ultimately green marketing requires that consumers ‘Think Green, Think clean, Think Eco-friendly’ i. e. they want a cleaner environment and are willing to â€Å"pay† for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revol ution. 49 Consumer Awareness towards Green Marketing 10. BIBLIOGRAPHY ? Kotler Philips & G. Armstrong. Principles of marketing. New Delhi, Prentice Hall. ? Richa Agrawal, Green Marketing: An Emerging Trend (PJMR, Vol. 5,April 2000) ?Excerpts from the survey report conducted by BT-TERI. ? www. ecomall. com ? www. greenmarketingcorner. com ? www. greenpeace. org 50 Consumer Awareness towards Green Marketing 11. ANNEXURE Questionnaire Consumer Awareness towards Green Marketing Name: Age: Gender: Are you aware of the term â€Å"green marketing†? Yes No What do you understand by the term â€Å"Green Marketing†? Have you heard of any campaign related to Green Marketing? Yes 51 Consumer Awareness towards Green Marketing No Have you been part of any such campaign? Yes No Do you consider the environmental aspects of the products before buying them? Yes No SometimesDo you think that green marketing and advertising are good sources of information about green products and services ? Yes No Sometimes Do you think that Green Marketing activities are good at addressing environmental issues? Yes No 52 Consumer Awareness towards Green Marketing Do you think Green Marketing activities results in better product quality? Yes No Do you think that Green Marketing strengthen company’s image in the mind of consumer? Yes No Do you think that companies that focus on environment al concerns persuade consumers to buy products? Yes No Are you aware of the eco-labeling initiatives of the government? Yes No Thank You 53